An extremely popular multimedia authoring and playback system from Adobe. Flash formats are used for most of the animated ads and video clips on today's Web sites. Flash Lite is a version for mobile phones.
Created in authoring applications, such as Flash MX and Flash Professional, Flash "movies" in the .SWF file format are played back in Adobe's Flash Player within the Web browser or from a stand-alone application that accesses the Player.
Flash animations became very popular because they support vector images, which are very space efficient for illustrations on the Web. They also scale up and down with accurate detail when the window is resize
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