Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.
Google Analytic Course Content
1. What is Web Analytics
2. Purpose of analytics in Internet Marketing / Admin Interface Setting up an accounts and Web properties. Managing account / users
3. Google Analytics Interface
4. Home Tab / Realtime Data
5. Dashboard / Widgets
6. Customize dashboard
7. Intelligent Events / Shortcuts
8. Interface Feature
9. Date selection and comparision
10. Exporting reports
11. Auto email setup
12. Customizing dashboards
13. Emailing reports
14. Standard Reporting
15. Audience / Overview
16. Demographics / Behavior
17. Technology / Custom Visitors Flow
18. Advertising
19. Adwords data analysis
20. Keywords/Keyword Positions
21. Traffic Sources
22. Overview of Traffic sources
23. Sources / Direct Search
24. Organic / Keywords Analysis
25. Paid / Referral
26. SEO (Webmaster Tools)
27. Social
28. Content Analysis
29. Overview
30. Site content /Speed/Search
31. Events
32. Adsense
33. Experiments
34. Inpage Analytics
35. Conversion Tracking
36. Goals
37. Calculating the ROI
38. Custom reporting