Google Adwords (PPC) Course Content | Duration : 3 Weeks |
Fees : Rs 10,000/-
Diploma in Google ADWORDS (Pay Per Click)
Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also known as cost per click marketing. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay fixed rate for each click.
Become a Google Certified Professional
6 Adwords Certification- To become AdWords Certified, you'll need to pass the AdWords Fundamental exam and one more AdWords exam. We prepare and help you to clear all these exams.
- 1. Adwords Fundamental
- 2. Search Advertising
- 3. Display Advertising
- 4. Video Advertising
- 5. Shopping Advertising
- 6. Mobile Advertising
Google Adwords (PPC) Course Content | Duration : 3 Weeks |
Fees : Rs 10,000/-
Module 1-Getting to Know AdWords
1. Dissecting online advertising2. Understanding pay-per-click advertising
3. Valuing the benefits of AdWords
4. Understanding AdWords ad types
5. Understanding where ads show up
Module 2-Getting Started
1. Creating your account2. Exploring the AdWords account structure
3. Organizing campaigns and ad groups
4. Learning the interface
Module 3-Researching Keywords
1. Valuing keyword research2. Understanding keyword match types
3. Using negative keywords
4. Evaluating a keyword
5. Using the Keyword Planner tool
Module 4-Tracking Ad Performance
1. Defining conversions2. Using AdWords Conversion Tracking
3. Installing Conversion Tracking code
4. Using website call conversions NEW
5. Linking Google Analytics to AdWords
Module 5-Optimizing for Performance
1. Measuring return on investment (ROI)2. Enabling and finding conversion metrics
3. Defining your goals, metrics and budgets
4. Using the Conversion Optimizer
5. Testing your ads with split tests
6. Understanding the balance between performance and volume.
Module 6-Creating Your First Search Campaign
1. Creating a new campaign2. Targeting locations and languages
3. Setting your bidding strategy and budget
4. Setting your delivery and advanced settings
5. Using ad extensions
6. Using callout extensions NEW
Module 7-Creating Your First Ad Group
1. Writing effective text ads2. Creating a new ad group
3. Working with additional ad groups
4. Using bid adjustments
Module 8-Understanding Quality Score
1. Understanding the AdWords auction2. Understanding Quality Score
3. Identifying Quality Score issues
Module 9-Using Display Ads in Remarketing Campaigns
1. Understanding remarketing in AdWords2. Creating a remarketing list
3. Using display formats
4. Creating a remarketing campaign
Module 10-Leveraging Video Advertising
1. Understanding video ads2. Using YouTube TrueView formats
3. Creating a video campaign
4. Reading video campaign reports