LIVE ONLINE INTERACTIVE TRAINING
Social Media Marketing
Social media marketing is the process of promoting your brand or products across social platforms to get more engagement, reach and conversions from your audience. This course covers everything from platform-specific strategy – Facebook, Instagram, LinkedIn, X (Twitter), Pinterest and YouTube – to running ads, remarketing, and channel monetisation.
In 2026, social media marketing also means working with AI: writing captions and post copy faster with ChatGPT and Gemini, generating creatives with Canva AI and Adobe Firefly, and scripting/editing Reels and Shorts with AI tools. This course teaches both – the platform fundamentals that still drive results, and the AI tools that help you create more content, faster, without losing quality or brand voice.
Social Media Marketing Course Content :
Facebook Marketing
- Introduction of Facebook
- How to create a successful Facebook business page
- Increase brand visibility
- Facebook Boost post
- Facebook Tabs
- Facebook Creator Studio
- Facebook Monetization
- Understanding the Facebook Pixel
- How to create different type of custom Audience.
- How to promote Facebook pages
- How to create Facebook Ad Campaign.
- 3 Major Components of a Facebook Campaign.
- Why Bidding is Important.
- Facebook Analytics
- Using AI tools to write and A/B test Facebook ad copy
- Generating Facebook creatives with Canva AI
Marketing on Google Business Profile (formerly Google My Business)
- Getting listed on Google Business Profile
- Verifying your Account
- Understanding the Interface of Google Business Profile
- Benefits of Using Google Business Profile
- Creating Post/Offers on Google Business Profile
- Expanding your presence on Google Business Profile
- Managing your Business information for Google users
- Interact with customers
- Study insights on how customers searched for your business
- Read and respond to reviews from your customers
- Using AI to draft and personalise responses to customer reviews
Marketing On X (formerly Twitter)
- Introduction to Microblogging & X (Twitter)
- X (Twitter) Demographics
- Use for ORM, Promotion, Sales, Listening & Research
- Whom to follow
- TweetDeck (now X Pro)
- X (Twitter) Cards
- Posting (Responding to others, Reposts, Hashtags, Direct Messages)
- Tracking Code
- X (Twitter) Account Promotion
- Searching posts and users
- Using AI to draft post threads (tweet threads) and repurpose long-form content into posts (tweets)
Instagram Marketing
- What is Instagram and why to use it?
- Making Profile and Understanding Tools for Instagram
- Profile Creation with Excellent Bio Ideas
- Creating a Business Profile
- Understanding Instagram Analytics
- Embedding Instagram Profile on your Website
- Everything you need to know to market your brand on Instagram
- Instagram Assignments
- Use of Hashtags
- Using ChatGPT/Gemini to write captions, hashtags and content calendars
- Creating Reels scripts and edits with AI video tools
Marketing On Pinterest
- Why use Pinterest
- Inbound marketing methodology
- Pinterest Tools
- Pinterest for Business
- Set up your business account on Pinterest
- Add the Pinterest Follow Button
- Create boards that reflect your business
- Engage with your audience
- Integrate your website with your Pinterest account
- Grow your followers and influence on Pinterest
- Get more traffic back to your site from Pinterest
- Increase your leads and sales using Pinterest
- Analyze Your Data
- Using AI to generate Pin titles, descriptions and board ideas
Marketing on LinkedIn
- Create an impactful profile on LinkedIn
- Learn how to use LinkedIn effectively
- Basic tools of Linkedin
- Enhanced your Career opportunity via LinkedIn
- Creation of a Company Page for your Business
- Getting Recommendations / Endorsemnet on your skillset
- Setting up your Work Profile
- Creating Linkedin Ads
- Adding Audience, Budgets and Bids
- Slideshare: Discover, Share, and Present presentations and infographics with the world's largest professional content sharing community.
- Using AI to draft LinkedIn posts, articles and comment replies that sound like you, not like a bot
Marketing on YouTube
- Online video - content is king
- YouTube Channel
- Creating and managing an account
- YouTube Creator Studio
- Video Editing settings
- Defining your goals, metrics and budgets
- Getting an audience
- YouTube analytics
- Using Ads inside Videos
- Promoting YouTube Videos
- Youtube Monetization
- Using AI to generate video titles, descriptions and tags from a transcript
- AI tools for thumbnail generation and video editing assistance
AI Content Creation for Social Media
- Using ChatGPT/Gemini to generate captions, hashtags and content calendars across platforms
- Canva AI & Adobe Firefly for quick post, carousel and story design
- AI tools for Reels/Shorts scripting, storyboarding and editing
- AI-assisted community management – drafting comment and DM responses at scale
- Using AI to analyse your top-performing posts and repurpose them into new formats
- AI-recommended posting times and content scheduling tools
- Keeping brand voice consistent when using AI – editing AI output so it doesn't sound generic
Why should i Promote my product or Brand on Social Media ?
Today everyone is really active on social media platforms ie. your audience is present on social media hence it is imperative for brands to engage with their customers on these platforms. Research says that on an average, humans spend 142 mins per day on Social media platforms.
What is the duration of the Social Media Course ?
The duration of the Social Media marketing course is approx. 2 weeks on an average ( ie. 20 sessions = 20 hours ) FastTrack as well as Weekend sessions are available.
Who should enroll for this program ?
This program is ideal for entrepreneurs who want to promote their business on social media platforms. Bloggers / Youtubers could also enroll for this program to enable their blogs/ channel to have a fruitful digital presence and drive more traffic and engagement from their audience. Students who would like to work as Freelancers and wish to explore the business aspects of the different social media platforms.
Is there any pre-requisite to learn this course ?
There is no pre-requisite to learn this course. We begin right from the basics and also teach the students basics of HTML which will enble them to understand the structure of web pages while copy pasting codes for X (Twitter), Pinterest as well as Facebook. Designing of creatives/ Infographics is also included as a module.
Is it a Certified Course ?
Yes this is a Certified Course, we also give adequate training so that students can successfully complete their Youtube certification as well. So the students are certified by Compufield as well as Youtube.
Does this course cover AI tools for social media ?
Yes. Every platform module – Facebook, Instagram, LinkedIn, X (Twitter), Pinterest and YouTube – includes AI tool training specific to that platform (caption writing, ad copy, creative generation, Reels scripting). There's also a dedicated AI Content Creation module covering ChatGPT/Gemini, Canva AI, Adobe Firefly and AI video/editing tools, so you leave knowing both platform strategy and how to produce content faster using AI.
Which other course could I invest in to make my learning more fruitful ?
The Social media marketing Course is just one of the aspects of the Digital Marketing program , as you may also refer to it as the tip of the iceberg. Enrolling for the entire Advanced Diploma in Digital Marketing will enable students / professionals to promote their products and services on social media platforms , create newsletters , analyse insights , carefully study website traffic , run campaigns for Google Adwords as well as leverage the multiple facets of internet marketing and promotion.